Nike’s Uncharacteristic New Campaign Is A Seductive NSFW Film Honouring All Kinds Of Love

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Nike takes a step away from its conventional, adrenaline-pumping commercials with this new ‘#WeBelieveInThePowerOfLove’ campaign, comprising a racy spot accompanied by 3D illustrations of its products.

The ad was directed by Luca Finotti, who’s worked on other brands such as Adidas, Dolce & Gabbana and Vogue.

The clip overlays neon coloured animations of various sports with its live action footage; depicting how its products fit in to different lifestyles. Together with the commercial come 3D illustrations of its sportswear by Hamburg-based designer Antoni Tudisco.

Preview the campaign below and see more of Tadisco’s 3D illustrations. You might also like to watch this collaborative animation involving 120 artists, illustrators, and animators that shows you what is love.

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