Breast Cancer Campaign Helps Save Women’s Lives By Showing What It Can Look And Feel Like


Though breast cancer awareness month of October has passed, it shouldn’t limit educating women and men around the world on how to identify symptoms of the disease.

Earlier this month, breast cancer survivor Erin Smith Chieze received private messages about a “game” that was circulating on Facebook. It involved posting a heart to raise awareness about breast cancer. Unfortunately sharing an emoticon does little to help women detect the illness.

Instead, Chieze decided it would be more valuable to share the ‘Know Your Lemons’ campaign by the Worldwide Breast Cancer organization. The visuals, designed by London-based Corrine Ellsworth Beaumont, illustrate what the ailment can look and feel like.

“Someone once posted a picture on Facebook of what breast cancer can look like. Not feel, but look like,” explained Chieze in her post.

“In December of 2015 when I saw an indentation that looked like one of those pictures, I instantly knew I had breast cancer. I tried to feel for a tumour, but my tumour was non palpable. I was diagnosed with breast cancer five days later and with stage four the following month. A heart did nothing for awareness. I knew what breast cancer was. I knew all about self-exams, but a picture of what to look for keyed me into knowing I had a terminal disease.”

“We need to give REAL information, not cute hearts.”

“Without having seen a picture randomly with real information, I wouldn’t have known what to look for. Do us a favour; stop playing games with [life] and start truly helping people – metastatic breast cancer treatment research and real awareness.”

Share this information with your loved ones about what breast cancer can look and feel like as well as how to detect the ailment.


[via Erin Smith Chieze, images via Worldwide Breast Cancer and designed by Corrine Ellsworth Beaumont]

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